Our people use our Uncommon Sense mantra to fulfill our commitments:
We think, act and create in our own way, because the world needs less of what’s been done and more of what’s unexpected.
We empower creators of every shape and scale with all of the ingredients, technology and passion to take ideas beyond imagination.
Do More Good.
We’re not perfect, but we are committed to doing more for the world than just satisfying the senses. We push for more at every opportunity.
Using Uncommon Sense
A brand refresh is a big moment for any organization—new mindset, new story, new identity. But it’s also an opportunity to set the tone for what’s to come. That’s why we decided to do our brand launch a little differently.
Today, IFF is committed to doing more good wherever we can. So instead of throwing away stuff from our past, only to spend money and resources on new “swag”, we’re launching a movement to reuse IFF items that already exist. It’s less wasteful and it’s an opportunity for our people to show off their creativity by transforming the old into something new.
See how our people around the world have transformed so far by following #DoMoreGoodxIFF. We invite you to get involved too by sharing your transformations.